Case Studies
Eliminating 5 Hours of Manual Work with In-App Completeness
As a Senior Product Designer, I led the discovery and delivery of an ERP-agnostic solution that transitioned manual export/import workflows into real-time automated experiences, contributing to $15 million in new ARR.
Hours Saved Per Month
5 hours
New ARR Contribution
$15M
Eliminating 5 Hours of Manual Work with In-App Completeness
As a Senior Product Designer, I led the discovery and delivery of an ERP-agnostic solution that transitioned manual export/import workflows into real-time automated experiences, contributing to $15 million in new ARR.
Hours Saved Per Month
5 hours
New ARR Contribution
$15M
Eliminating 5 Hours of Manual Work with In-App Completeness
As a Senior Product Designer, I led the discovery and delivery of an ERP-agnostic solution that transitioned manual export/import workflows into real-time automated experiences, contributing to $15 million in new ARR.
Hours Saved Per Month
5 hours
New ARR Contribution
$15M
Establishing Trust in Intercompany Financial Controls
I led the discovery and design of complex financial relationship displays—Matrix and List views—enabling the product to fit enterprise-tier clients by delivering accurate, advanced financial reporting.
Total Customers
164
User Retention
72%
Revamping an E-Commerce Website
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
Hours Saved Per Month
5 hours
New ARR Contribution
$15M
Establishing Trust in Intercompany Financial Controls
I led the discovery and design of complex financial relationship displays—Matrix and List views—enabling the product to fit enterprise-tier clients by delivering accurate, advanced financial reporting.
Total Customers
164
User Retention
72%
Automating Evidence Collection for Faster Financial Close
As the Founding Designer, I designed the product lifecycle of ReMind from the ground up, creating an email automation tool that achieved 96% adoption by solving the accounting bottleneck of manual evidence collection."
Adoption Rate
96%
Time to Evidence
37% faster
Developing a Mobile Health Tracking App
The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.
Hours Saved Per Month
150%
New ARR Contribution
$15M
Automating Evidence Collection for Faster Financial Close
As the Founding Designer, I designed the product lifecycle of ReMind from the ground up, creating an email automation tool that achieved 96% adoption by solving the accounting bottleneck of manual evidence collection."
Adoption Rate
96%
Time to Evidence
37% faster
Standardizing Financial Controls Across Compliance
I co-founded the Compliance Design team and architected a flexible system for custom data fields, reducing technical debt and supporting $10 million in ARR growth.
Adoption Rate
98%
Set Up Reduced By
4 hours
Standardizing Financial Controls Across Compliance
I co-founded the Compliance Design team and architected a flexible system for custom data fields, reducing technical debt and supporting $10 million in ARR growth.
Hours Saved Per Month
5 hours
New ARR Contribution
$15M
Standardizing Financial Controls Across Compliance
I co-founded the Compliance Design team and architected a flexible system for custom data fields, reducing technical debt and supporting $10 million in ARR growth.
Adoption Rate
98%
Set Up Reduced By
4 hours
Founding Product Designer
Founding Product Designer
Founding Product Designer
Founding Product Designer
Founding Product Designer
and
Discovery Strategist
Discovery Strategist
Discovery Strategist
Discovery Strategist
Discovery Strategist
with a deep passion for
research & product discovery,
research & product discovery,
research & product discovery,
research & product discovery,
research & product discovery,
focused entirely on driving measurable
Product OKRs and sustainable revenue growth.
Product OKRs and sustainable revenue growth.
Product OKRs and sustainable revenue growth.
Product OKRs and sustainable revenue growth.
Product OKRs and sustainable revenue growth.
Founding Product Designer
Founding Product Designer
Founding Product Designer
Founding Product Designer
Founding Product Designer
and
Discovery Strategist
Discovery Strategist
Discovery Strategist
Discovery Strategist
Discovery Strategist
with a deep passion for
research & product discovery,
research & product discovery,
research & product discovery,
research & product discovery,
research & product discovery,
focused entirely on driving measurable
Product OKRs and sustainable revenue growth.
Product OKRs and sustainable revenue growth.
Product OKRs and sustainable revenue growth.
Product OKRs and sustainable revenue growth.
Product OKRs and sustainable revenue growth.
Founding Product Designer
Founding Product Designer
Founding Product Designer
Founding Product Designer
Founding Product Designer
and
Discovery Strategist
Discovery Strategist
Discovery Strategist
Discovery Strategist
Discovery Strategist
with a deep passion for
research & product discovery,
research & product discovery,
research & product discovery,
research & product discovery,
research & product discovery,
focused entirely on
driving measurable
Product OKRs and
Product OKRs and
Product OKRs and
Product OKRs and
Product OKRs and
sustainable revenue growth.
sustainable revenue growth.
sustainable revenue growth.
sustainable revenue growth.
sustainable revenue growth.
"Brendan drives strategic research, translating immediate customer feedback into future product vision."
Benjamin Ellis, Product Design Manager
"Brendan masters complexity quickly, delivering immediate, high-impact design solutions across domains."
Tyler Davis, Product Design Manager
"Brendan is easy to work with and has a great attitude. Brendan is an active listener and cares about getting feedback on his designs from the entire team."
Marc Reicher, Director of PM
"It's clear how thorough he prepares. He puts in a lot of effort in crafting interview questions, designing material, and collaborating with his peers."
Grant Atherholt, Product Manager
"Brendan truly shines in his meticulous approach to design processes... What's equally impressive is Brendan's unwavering focus on our customers. He consistently puts their needs at the forefront."
Joanna Lui, Product Designer III
"His understanding of the product and the hurdles accountants face in their day-to-day is unmatched. This allows him to come up with intricate solutions to any problems that we come across."
Jason Sears, Engineering Manager
"Brendan drives strategic research, translating immediate customer feedback into future product vision."
Benjamin Ellis, Product Design Manager
"Brendan masters complexity quickly, delivering immediate, high-impact design solutions across domains."
Tyler Davis, Product Design Manager
"Brendan is easy to work with and has a great attitude. Brendan is an active listener and cares about getting feedback on his designs from the entire team."
Marc Reicher, Director of PM
"It's clear how thorough he prepares. He puts in a lot of effort in crafting interview questions, designing material, and collaborating with his peers."
Grant Atherholt, Product Manager
"Brendan truly shines in his meticulous approach to design processes... What's equally impressive is Brendan's unwavering focus on our customers. He consistently puts their needs at the forefront."
Joanna Lui, Product Designer III
"His understanding of the product and the hurdles accountants face in their day-to-day is unmatched. This allows him to come up with intricate solutions to any problems that we come across."
Jason Sears, Engineering Manager
"Brendan drives strategic research, translating immediate customer feedback into future product vision."
Benjamin Ellis, Product Design Manager
"Brendan masters complexity quickly, delivering immediate, high-impact design solutions across domains."
Tyler Davis, Product Design Manager
"Brendan is easy to work with and has a great attitude. Brendan is an active listener and cares about getting feedback on his designs from the entire team."
Marc Reicher, Director of PM
"It's clear how thorough he prepares. He puts in a lot of effort in crafting interview questions, designing material, and collaborating with his peers."
Grant Atherholt, Product Manager
"Brendan truly shines in his meticulous approach to design processes... What's equally impressive is Brendan's unwavering focus on our customers. He consistently puts their needs at the forefront."
Joanna Lui, Product Designer III
"His understanding of the product and the hurdles accountants face in their day-to-day is unmatched. This allows him to come up with intricate solutions to any problems that we come across."
Jason Sears, Engineering Manager
Nicey Studio
