Defining Strategic Design for High-Growth B2B SaaS
Defining Strategic Design for High-Growth B2B SaaS
I translate complex business problems into scalable product experiences—proven by scaling a platform from 300 to 3,000+ customers.
Hotjar
Behaviour analytical tool to track users
Hotjar
Behaviour analytical tool to track users
Eliminating 5 Hours of Manual Work with In-App Completeness
As a Founding Designer, I delivered one of the company's first ERP-agnostic solutions, transitioning the workflow from a manual export/import process to a real-time in-app experience that increased operational efficiency for all clients.
Hours Saved Per Month
5 hours
File Export Reduced by
27%
Eliminating 5 Hours of Manual Work with In-App Completeness
As a Founding Designer, I delivered one of the company's first ERP-agnostic solutions, transitioning the workflow from a manual export/import process to a real-time in-app experience that increased operational efficiency for all clients.
Hours Saved Per Month
5 hours
File Export Reduced by
27%
Eliminating 5 Hours of Manual Work with In-App Completeness
As a Founding Designer, I delivered one of the company's first ERP-agnostic solutions, transitioning the workflow from a manual export/import process to a real-time in-app experience that increased operational efficiency for all clients.
Hours Saved Per Month
5 hours
File Export Reduced by
27%
Establishing Trust in Intercompany Financial Controls
I led the discovery and design of two new ways to display complex financial relationships in the app: Matrix and List views. This work on Intercompany Reconciliation—a method for matching transactions across multiple related businesses—was essential to helping the product better fit larger enterprise clients by enabling accurate, advanced financial reporting.
Total Customers
164
User Retention
72%
Revamping an E-Commerce Website
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
Hours Saved Per Month
5 hours
File Export Reduced by
27%
Establishing Trust in Intercompany Financial Controls
I led the discovery and design of two new ways to display complex financial relationships in the app: Matrix and List views. This work on Intercompany Reconciliation—a method for matching transactions across multiple related businesses—was essential to helping the product better fit larger enterprise clients by enabling accurate, advanced financial reporting.
Total Customers
164
User Retention
72%
Automating Evidence Collection for Faster Financial Close
In its first three years, I designed the product lifecycle of ReMind, an email automation tool that connects data collection to checklist items. I successfully developed this product from the ground up, designing and launching a workflow feature that streamlined the process of gathering supporting evidence and data. This innovation led to widespread user adoption by effectively addressing a key user problem.
Adoption Rate
96%
Time to Evidence
37% faster
Developing a Mobile Health Tracking App
The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.
Hours Saved Per Month
150%
File Export Reduced by
27%
Automating Evidence Collection for Faster Financial Close
In its first three years, I designed the product lifecycle of ReMind, an email automation tool that connects data collection to checklist items. I successfully developed this product from the ground up, designing and launching a workflow feature that streamlined the process of gathering supporting evidence and data. This innovation led to widespread user adoption by effectively addressing a key user problem.
Adoption Rate
96%
Time to Evidence
37% faster
Standardizing Financial Controls Across Compliance
As a founding designer on the Compliance team, I created a flexible system for adding unique data fields, used throughout Compliance today. This feature standardized financial controls and allowed all clients to be ready for audit checks.
Adoption Rate
98%
Set Up Reduced By
4 hours
Optimizing a Corporate Intranet
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Hours Saved Per Month
5 hours
File Export Reduced by
27%
Standardizing Financial Controls Across Compliance
As a founding designer on the Compliance team, I created a flexible system for adding unique data fields, used throughout Compliance today. This feature standardized financial controls and allowed all clients to be ready for audit checks.
Adoption Rate
98%
Set Up Reduced By
4 hours
Founding Product Designer
Founding Product Designer
Founding Product Designer
Founding Product Designer
Founding Product Designer
and ambitious
problem solver
problem solver
problem solver
problem solver
problem solver
with a deep passion for
research & product discovery,
research & product discovery,
research & product discovery,
research & product discovery,
research & product discovery,
focused entirely on driving measurable
Product OKRs.
Product OKRs.
Product OKRs.
Product OKRs.
Product OKRs.
Founding Product Designer
Founding Product Designer
Founding Product Designer
Founding Product Designer
Founding Product Designer
and ambitious
problem solver
problem solver
problem solver
problem solver
problem solver
with a deep passion for
research & product discovery,
research & product discovery,
research & product discovery,
research & product discovery,
research & product discovery,
focused entirely on
driving measurable
Product OKRs.
Product OKRs.
Product OKRs.
Product OKRs.
Product OKRs.
Founding Product Designer
Founding Product Designer
Founding Product Designer
Founding Product Designer
Founding Product Designer
and ambitious
problem solver
problem solver
problem solver
problem solver
problem solver
with a deep passion for
research & product discovery,
research & product discovery,
research & product discovery,
research & product discovery,
research & product discovery,
focused entirely on driving measurable
Product OKRs.
Product OKRs.
Product OKRs.
Product OKRs.
Product OKRs.
"Brendan drives strategic research, translating immediate customer feedback into future product vision."
Benjamin Ellis, Product Design Manager
"Brendan masters complexity quickly, delivering immediate, high-impact design solutions across domains."
Tyler Davis, Product Design Manager
"Brendan is easy to work with and has a great attitude. Brendan is an active listener and cares about getting feedback on his designs from the entire team."
Marc Reicher, Director of PM
"It's clear how thorough he prepares. He puts in a lot of effort in crafting interview questions, designing material, and collaborating with his peers."
Grant Atherholt, Product Manager
"Brendan truly shines in his meticulous approach to design processes... What's equally impressive is Brendan's unwavering focus on our customers. He consistently puts their needs at the forefront."
Joanna Lui, Product Designer III
"His understanding of the product and the hurdles accountants face in their day-to-day is unmatched. This allows him to come up with intricate solutions to any problems that we come across."
Jason Sears, Engineering Manager
"Brendan drives strategic research, translating immediate customer feedback into future product vision."
Benjamin Ellis, Product Design Manager
"Brendan masters complexity quickly, delivering immediate, high-impact design solutions across domains."
Tyler Davis, Product Design Manager
"Brendan is easy to work with and has a great attitude. Brendan is an active listener and cares about getting feedback on his designs from the entire team."
Marc Reicher, Director of PM
"It's clear how thorough he prepares. He puts in a lot of effort in crafting interview questions, designing material, and collaborating with his peers."
Grant Atherholt, Product Manager
"Brendan truly shines in his meticulous approach to design processes... What's equally impressive is Brendan's unwavering focus on our customers. He consistently puts their needs at the forefront."
Joanna Lui, Product Designer III
"His understanding of the product and the hurdles accountants face in their day-to-day is unmatched. This allows him to come up with intricate solutions to any problems that we come across."
Jason Sears, Engineering Manager
"Brendan drives strategic research, translating immediate customer feedback into future product vision."
Benjamin Ellis, Product Design Manager
"Brendan masters complexity quickly, delivering immediate, high-impact design solutions across domains."
Tyler Davis, Product Design Manager
"Brendan is easy to work with and has a great attitude. Brendan is an active listener and cares about getting feedback on his designs from the entire team."
Marc Reicher, Director of PM
"It's clear how thorough he prepares. He puts in a lot of effort in crafting interview questions, designing material, and collaborating with his peers."
Grant Atherholt, Product Manager
"Brendan truly shines in his meticulous approach to design processes... What's equally impressive is Brendan's unwavering focus on our customers. He consistently puts their needs at the forefront."
Joanna Lui, Product Designer III
"His understanding of the product and the hurdles accountants face in their day-to-day is unmatched. This allows him to come up with intricate solutions to any problems that we come across."
Jason Sears, Engineering Manager
Experience
Experience
Experience
Senior Product Designer
Senior Product Designer
FloQast
FloQast
Jan 2025 - Nov 2025
Jan 2025 - Nov 2025
Product Designer III
Product Designer III
FloQast
FloQast
Mar 2022 - Dec 2024
Mar 2022 - Dec 2024
Product Designer II
Product Designer II
FloQast
FloQast
Jul 2020 - Mar 2022
Jul 2020 - Mar 2022
Product Designer I
Product Designer I
FloQast
FloQast
Dec 2019 - Jul 2020
Dec 2019 - Jul 2020
MDR/Sales Operations
MDR/Sales Operations
FloQast
FloQast
Sep 2018 - Nov 2019
Sep 2018 - Nov 2019
Frequently Asked Questions
FAQs
Frequently Asked Questions
What is your design process?
How do you measure the success of your designs?
How do you know when a design is ready for handoff and will make an impact for your users and business?
What is your design process?
How do you measure the success of your designs?
How do you know when a design is ready for handoff and will make an impact for your users and business?
What is your design process?
How do you measure the success of your designs?
How do you know when a design is ready for handoff and will make an impact for your users and business?