Defining Strategic Design for High-Growth B2B SaaS

I translate complex business problems into scalable product experiences—proven by scaling a platform from 300 to 3,000+ customers.

Contact Me

Spline
Place to design and collaborate in 3D
Figma
Design tool for creating and collaborating
Framer
Framer is where teams design and publish stunning sites.
Lovable
Build software products, using only a chat interface.
Relume
Access the world’s largest library of Figma
Webflow
Take control of HTML, CSS, and JavaScript in a visual canvas.
Hotjar
Behaviour analytical tool to track users
Notion
Wiki, docs and projects management system
Spline
Place to design and collaborate in 3D

Spline
Place to design and collaborate in 3D
Figma
Design tool for creating and collaborating
Framer
Framer is where teams design and publish stunning sites.
Lovable
Build software products, using only a chat interface.
Relume
Access the world’s largest library of Figma
Webflow
Take control of HTML, CSS, and JavaScript in a visual canvas.
Hotjar
Behaviour analytical tool to track users
Notion
Wiki, docs and projects management system
Spline
Place to design and collaborate in 3D

Eliminating 5 Hours of Manual Work with In-App Completeness

As a Senior Product Designer, I led the discovery and delivery of an ERP-agnostic solution that transitioned manual export/import workflows into real-time automated experiences, contributing to $15 million in new ARR.

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View Design File

Hours Saved Per Month

5 hours

New ARR Contribution

$15M

Eliminating 5 Hours of Manual Work with In-App Completeness

View Presentation

View Design File

Hours Saved Per Month

5 hours

New ARR Contribution

$15M

Eliminating 5 Hours of Manual Work with In-App Completeness

View Presentation

View Design File

Hours Saved Per Month

5 hours

New ARR Contribution

$15M

Establishing Trust in Intercompany Financial Controls

I led the discovery and design of complex financial relationship displays—Matrix and List views—enabling the product to fit enterprise-tier clients by delivering accurate, advanced financial reporting.

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Total Customers

164

User Retention

72%

Revamping an E-Commerce Website

Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.

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Hours Saved Per Month

5 hours

New ARR Contribution

$15M

Establishing Trust in Intercompany Financial Controls

View Presentation

View Design File

Total Customers

164

User Retention

72%

Standardizing Financial Controls Across Compliance

I co-founded the Compliance Design team and architected a flexible system for custom data fields, reducing technical debt and supporting $10 million in ARR growth.

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View Design File

Adoption Rate

98%

Set Up Reduced By

4 hours

Standardizing Financial Controls Across Compliance

I co-founded the Compliance Design team and architected a flexible system for custom data fields, reducing technical debt and supporting $10 million in ARR growth.

View Presentation

View Design File

Hours Saved Per Month

5 hours

New ARR Contribution

$15M

Standardizing Financial Controls Across Compliance

I co-founded the Compliance Design team and architected a flexible system for custom data fields, reducing technical debt and supporting $10 million in ARR growth.

View Presentation

View Design File

Adoption Rate

98%

Set Up Reduced By

4 hours

Automating Evidence Collection for Faster Financial Close

As the Founding Designer, I designed the product lifecycle of ReMind from the ground up, creating an email automation tool that achieved 96% adoption by solving the accounting bottleneck of manual evidence collection."

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Adoption Rate

96%

Time to Evidence

37% faster

Developing a Mobile Health Tracking App

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

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View Design File

Hours Saved Per Month

150%

New ARR Contribution

$15M

Automating Evidence Collection for Faster Financial Close

View Presentation

View Design File

Adoption Rate

96%

Time to Evidence

37% faster

Founding Product Designer

and

Discovery Strategist

with a deep passion for

research & product discovery,

focused entirely on driving measurable

Product OKRs and sustainable revenue growth.

Founding Product Designer

and

Discovery Strategist

with a deep passion for

research & product discovery,

focused entirely on driving measurable

Product OKRs and sustainable revenue growth.

Founding Product Designer

and

Discovery Strategist

with a deep passion for

research & product discovery,

focused entirely on

driving measurable

Product OKRs and

sustainable revenue growth.

"Brendan drives strategic research, translating immediate customer feedback into future product vision."

Benjamin Ellis, Product Design Manager

"Brendan masters complexity quickly, delivering immediate, high-impact design solutions across domains."

Tyler Davis, Product Design Manager

"Brendan is easy to work with and has a great attitude. Brendan is an active listener and cares about getting feedback on his designs from the entire team."

Marc Reicher, Director of PM

"It's clear how thorough he prepares. He puts in a lot of effort in crafting interview questions, designing material, and collaborating with his peers."

Grant Atherholt, Product Manager

"Brendan truly shines in his meticulous approach to design processes... What's equally impressive is Brendan's unwavering focus on our customers. He consistently puts their needs at the forefront."

Joanna Lui, Product Designer III

"His understanding of the product and the hurdles accountants face in their day-to-day is unmatched. This allows him to come up with intricate solutions to any problems that we come across."

Jason Sears, Engineering Manager

"Brendan drives strategic research, translating immediate customer feedback into future product vision."

Benjamin Ellis, Product Design Manager

"Brendan masters complexity quickly, delivering immediate, high-impact design solutions across domains."

Tyler Davis, Product Design Manager

"Brendan is easy to work with and has a great attitude. Brendan is an active listener and cares about getting feedback on his designs from the entire team."

Marc Reicher, Director of PM

"It's clear how thorough he prepares. He puts in a lot of effort in crafting interview questions, designing material, and collaborating with his peers."

Grant Atherholt, Product Manager

"Brendan truly shines in his meticulous approach to design processes... What's equally impressive is Brendan's unwavering focus on our customers. He consistently puts their needs at the forefront."

Joanna Lui, Product Designer III

"His understanding of the product and the hurdles accountants face in their day-to-day is unmatched. This allows him to come up with intricate solutions to any problems that we come across."

Jason Sears, Engineering Manager

"Brendan drives strategic research, translating immediate customer feedback into future product vision."

Benjamin Ellis, Product Design Manager

"Brendan masters complexity quickly, delivering immediate, high-impact design solutions across domains."

Tyler Davis, Product Design Manager

"Brendan is easy to work with and has a great attitude. Brendan is an active listener and cares about getting feedback on his designs from the entire team."

Marc Reicher, Director of PM

"It's clear how thorough he prepares. He puts in a lot of effort in crafting interview questions, designing material, and collaborating with his peers."

Grant Atherholt, Product Manager

"Brendan truly shines in his meticulous approach to design processes... What's equally impressive is Brendan's unwavering focus on our customers. He consistently puts their needs at the forefront."

Joanna Lui, Product Designer III

"His understanding of the product and the hurdles accountants face in their day-to-day is unmatched. This allows him to come up with intricate solutions to any problems that we come across."

Jason Sears, Engineering Manager

Skills

Product Discovery

Stakeholder Management

Mentoring

AI Powered Personas

AI Research Repository

UX Research

Usability Testing

Design Sprints

Workshops

Generative AI Design Exploration

Design Systems

Interaction Design

Prototyping

Product Design

UX Design

UI Design

Experience

Product Discovery Coach

Product Discovery Coaching LLC

Nov 2025 - Current

Senior Product Designer

FloQast

Jan 2025 - Nov 2025

Product Designer III

FloQast

Mar 2022 - Dec 2024

Product Designer II

FloQast

Jul 2020 - Mar 2022

Product Designer I

FloQast

Dec 2019 - Jul 2020

MDR/Sales Operations

FloQast

Sep 2018 - Nov 2019

Frequently Asked Questions

FAQs

What is your design process?

How do you measure the success of your designs?

How do you know when a design is ready for handoff and will make an impact for your users and business?

What is your design process?

How do you measure the success of your designs?

How do you know when a design is ready for handoff and will make an impact for your users and business?

What is your design process?

How do you measure the success of your designs?

How do you know when a design is ready for handoff and will make an impact for your users and business?